Research

FBL Readers

Readers of Far Beyond Love are primarily married women, aged 25 – 34, with a strong interest in learning how to balance their lives. They are seeking tools, apps, resources, and tips to help them achieve professional success while simultaneously achieving joy at home


Demographics

(as of July, 2017)

UMV – 13,000

MPV – 23,000

% Female – 89%

Age Group – 25 – 34

Median HHI – $74,000

Own Home – 62%

Married – 59%

Any Kids – 48%

Employed – 72%

Located in USA – 74%

 


Per FBL Reader Feedback…

THEY FEEL UNDERSTOOD

  • 83% turn to FBL for feelings of community and understanding
  • 71% say they experience acceptance and validation after engaging with the FBL community

THEY TRUST THE CONTENT

  • 92% confirmed they trust the contributors to FBL and believe the opinions to be genuine

THEY TRY SOMETHING NEW

  • 95% believe Far Beyond Love offers practical advice and ideas for simple living
  • 90% feel more confident about trying something new in their home, style, and garden